What Is Fantasy Sport?

A fantasy sport is an addictive game where you can build your own virtual sports team and “own” real-life athletes to play for your team. Your fantasy team’s performance is decided based on the performances of these real-life athletes when they compete in real-life sporting matches.

For example, John joins a fantasy football game based on the English Premier League (EPL) and creates his fantasy team called John FC.  He selects Wayne Rooney to play for this fantasy team. When Rooney scores a goal in a real-world football match, his goal will be registered as fantasy points for John’s fantasy team, say 5 points for one goal scored. John will earn points from all his players that played and the accumulated points decides John’s ranking in the fantasy football leaderboard.

 


How Popular Is Fantasy Sport?

  • PremierLeague.com has over 2 million fantasy sports players
  • More than 27 million people plays fantasy sports in the United States
  • Fantasy sports attracts 1.6 million players in Britain, 2.5% of the total population. Fantasy cricket attracts 750,000 in India
  • Between October 2003 and May 2004, 7 million Americans visited on average 200 fantasy sports Web pages per person per month. Standard sports visits turned 107 pages, entertainment 148 pages, and news sites only 75 pages a month, as reported by News.com

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- Edwin Ng, Marketing Manager, Asian Football Confederation

Fantasy4All helped us to run the best fantasy sports games in Asia, offering 4 fantasy football games in 8 Asian languages on web and Facebook

- Calvin Lim, Head of Marketing, M88.com

Fantasy4All dedication in their work has helped us increase user engagement on our Facebook page through the Fantasy F1 game. The game has created substantial publicity and for our team on the social networks

- Kunal Shah, Deputy General Manager, Sahara Force India Formula 1 Team

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