Fantasy sport is proven to increase TV viewership
Los Angeles Times reported that NFL TV ratings hit a record this year thanks in part to fantasy football leagues. The estimated 29 million Americans who play in fantasy NFL leagues on the Internet are helping the NFL's TV ratings because it has vastly broadened the game's appeal to include people who previously followed American football lightly or not at all, and it rewards viewers for paying close attention from kick-off to the game's final seconds. Fantasy sport has changed the meaning of the game far beyond the traditional rooting interest shared by hometown fans.
It also reported that according to an ESPN survey, 70% of respondents who played fantasy football said their make-believe games led them to watch real NFL matchups they might otherwise have skipped.
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